December 9, 2009
Now that your permalink structure has been fully optimized, it is time to consider SEO friendy titles for your posts.
WordPress titles are by default configured to the following format: Blog Title > Blog Archive > Post Title
However, higher traffic can be achieved by reversing this order. The reason for this is that search engines place more importance on early words in a title. Therefore if your keywords are at the start of the page title, there is a higher chance that your page will rank higher. Furthermore, people looking at search results tend to glance through the early words first and are more likely to go to your page if they see something that interests them straight away.
To edit the title structure, you need to firstly go into HeadSpace settings and configure the following titles:
- Pages & Posts: %%title%% – Blog Title
- Categories: %%category%% – Blog Title
- Archives: %%page%% – Blog Title
Through the plug-in HeadSpace2, you can also optimize individual post titles more specifically by overriding these settings.
For a more detailed review of the HeadSpace2 plug-in and further elements that it can be used to optimize, Urban Giraffe provides a great overview.