The Linklifter

Little helpers for daily blogging

Optimize Your WordPress Blog (Part One – Permalink Structure)

December 3, 2009

Higher rankings mean your site won't get lost in the crowd

Higher rankings mean your site won’t get lost in the crowd

Here is the first post in a series of how WordPress bloggers can increase their search engine rankings. WordPress is already one of the best optimized CMS systems available to bloggers, however there are a few things you can do to make your blogs more search engine friendly.

  • Permalink Structure. Changing the permalink structure not only makes the URL of your post more attractive and professional looking, but it also helps increase your ranking in search engines. Using rich keywords to describe the topic of your post and placing this in the URL will enable people to find your posts quicker. This is far more effective than sticking to the default permalink which does nothing to increase your visibility.  You can also combine the name of your post with the category that it’s in. This might also tempt readers to look up your other posts on the subject.

To do this:

  1. Go into: Settings > Permalink settings
  2. Select: Custom Structure
  3. Then in the box, type the following: /%category%/%postname%/

This is the first thing you should do after installing WordPress. And if you haven’t done yet, I’d reccommend doing this now.

Tags: , ,