Dig out your glad rags and brush your hair, it’s time to increase the visibility of your blog through Google authorship!
April 4, 2013
Hey lovely Linklifters,
So we encouraged you to go be social and connect to your fellow bloggers a while back, but now we want to approach the subject of being social from a different angle.
How about being socially visible?
We believe that 2013 is really the year to begin being socially visible on the Internet. If you aren’t doing it already, you should be, because it’s good for you and your blog, anchoring it to earth and granting it with the gift of “realness” (which actually is a real word… kinda).
It also helps improve your ranking and is something that BB Google and other crawlers will start to look for.
And how you become a socially visible blog? With Google Authorship of course.
You can tell a blog has undergone the “Google Authorship Treatment” (only available in select Spa’s), by searching for it in Google. A small picture (normally of the blog or sites author) should appear next to the title of the blog, as well as the number of Google + circles the author’s part of.
We’ve roped in a willing assistant to give you a visual example. Enter Matt Cutts, Google employee.
Authorship assigns each site (if only you are working on it) or each post (if several people are posting on one site) with paternity and identity.
This creates credibility for the readers and once people can see there is a person (with a face and personality) behind the writing, traffic should also increase to your site and posts. A personal connection has now been made and trust has been built. Excellent.
Another great aspect to this, is that it will help fight against content being copied without citing the source, or even completely duplicated (how very dare they), as the text is officially and clearly bound to one person.
You may say, “But I’m already on Facebook and Twitter, isn’t that enough?”
The answer in fact lies in the question little one.
Google always tend to favor it’s own products in it’s search engine (including Adwords), so aside from addressing the points mentioned, you would be aligning with their expectations of a good, nay awesome blog.
Let’s demonstrate this by typing “Google Authorship” into Google and looking at the first 4 results:
And how do you set this all up then?
The general approach is to configure it manually through your Google+ account (which you should also get if you don’t have one already!). Enter the email address of your site (which must use same domain as your site, eg firstname.lastname@example.org), and then add your name (eg. Joe Bloggs) on the pages of the site.
You can follow this link for a more detailed explanation from BB Google itself, about how to link your Google+ profile and the content you’re creating.
Do be aware though, that if you use WordPress, it may be easier to link your account by clicking on the categories “Users” > “Profile” > “Google+”. Then just click save.
Ta-da! Easy as Pie, or was that cake?
And how do I know Google received my application and has made the changes?
Google will let you know that you’re successfully the proud father / mother/author of your content when you see the signs we mentioned above (ie. picture & name.) But if you want to check before the few days that it takes to implement this change, you can do so by using one of Google’s Webmaster tools. Just enter your website URL and it allows you to see what will appear after processing your authorship request.
So what are you waiting for? Scrub up, take that picture and show everyone who’s the boss!*