Archive for the ‘Tactics to Improve Rankings’ Category



Importance of Mobile Visits & Other Ranking Signals in 2011

Tuesday, December 21st, 2010

SEO Moz has just published an interesting summary of possible ranking signals that may (with great debate) rocket your site into the SERPs in 2011.
I wanted to share with you some of my thoughts on the overlooked ‘rank-worthy’ website features that the SEO Moz crew have highlighted and also to remark on some of [...]


The Benefits of Internally Linking to your Best Posts

Monday, October 18th, 2010

What do you do with your posts that you are particularly proud of? Of all the blogs I come across, rarely do I find one that has a well thought-out ‘popular’ or ‘featured’ posts section in their sidebar. The benefits of having this section for your posts of special interest are substantial for both your [...]


Natural Link Building – Does it work anymore?

Thursday, July 8th, 2010

Google still advocates the ‘content is king’ rule i.e. what makes a great site rank highly is great content that lots of people want (and do) link to.
In a recent article on GreyWolf’s SEO blog, Michael concludes that having great content NO LONGER guarantees having great links. His evidence comes from his six month case [...]


The Importance of Keyword Research Tools in Improving Blog Rankings

Wednesday, June 30th, 2010

Here in the LinkLift office, we are used to hearing many different languages, but the most pervasive SEO catchphrase that is bandied about is:  ‘Mots-Clés’.
Or you may recognize the English translation: ‘Keywords’.
Knowing which keywords will place your blog onto the first page of Google ensures that your blog attracts more readers and/or your business gets [...]


The Importance of Keywords

Friday, May 28th, 2010

Keywords are one of the backbones of good sites, and using keywords well is essential to monetizing any site for bloggers.  Keywords are not just important for getting traffic to come onto the site, but are also important for attracting advertisers.
Keywords in posts should be relevant to the content of the post in question.  Important [...]


Optimize Your WordPress Blog (Part Two – SEO Friendly Titles)

Wednesday, December 9th, 2009

Now that your permalink structure has been fully optimized, it is time to consider SEO friendy titles for your posts.
WordPress titles are by default configured to the following format: Blog Title > Blog Archive > Post Title
However, higher traffic can be achieved by reversing this order. The reason for this is that search engines place [...]


Optimize Your WordPress Blog (Part One – Permalink Structure)

Thursday, December 3rd, 2009

Higher rankings mean your site won’t get lost in the crowd

Here is the first post in a series of how WordPress bloggers can increase their search engine rankings. WordPress is already one of the best optimized CMS systems available to bloggers, however there are a few things you can do to make your blogs more [...]


Maintain the quality of your blog – stay away from PageRank buttons

Wednesday, November 18th, 2009

Third post in the series on maintaining the quality of your blog – the dangers of inserting page rank buttons on your site.
The main problem with installing these buttons/bars on your blog is that they automatically link back to the site you downloaded them from. These sites tend to be created solely for advertising purposes [...]


LinkLift & PageRank

Thursday, October 29th, 2009

It has been almost two years now since Google announced controversial plans to penalize paid links, a decision which provoked a considerable reaction across the online community. At the time, it seemed fairly straightforward:  paid links were bad and if you were caught buying or selling them, your PageRank would take a hit. But the [...]