Everyone starts their blog or website off with the best of intentions about updating content. But too often a promise of updating content (both past and new posts) once a day, becomes a couple of times a week or even just a couple of times a month. Or worse, updating content often comes at the [...]
Archive for the ‘Understanding Google’ Category
Bing is copying Google, so what?
Friday, February 4th, 2011Google has accused Bing of monitoring and copying of their search results. Here’s the full article on Search Engine Land explaining how Google experimented with unusual/nonsense search terms and manual changes to their results to catch Bing out. Although bear in mind that I believe the issue should be taken seriously from a legal perspective, [...]
How Google and Facebook Places are changing the SEO landscape
Tuesday, January 18th, 2011The above words have been the mantra of real estate for 50 years but the concept that showing where your business is located helps your Google rankings more than any other factor is shaking up our old way of thinking for online businesses.
Recently organic listings have been integrated with Google Places for ‘in the local [...]
Blekko/slashtags – a new search engine concept and SEO tool
Tuesday, November 30th, 2010One-month-old search engine Blekko has inspired me to rethink the future of internet searching.
All of search engine history comes down to one inescapable fact: Google comes out top. By far. Some 70% of internet searchers head to Google to find their answers; other search engine rivals are good but Google remains the undisputed leader of [...]
The Daily Quest for .co.uk
Tuesday, June 22nd, 2010Hi! I’m Philippa, I am the newest member of the LinkLift team.
I have found that the most important skill required for a new LinkLift intern (me!) is the ability to search effectively for great blogs and websites. One of the key issues I face is: how do I find out where in the world this [...]
LinkLift & PageRank
Thursday, October 29th, 2009It has been almost two years now since Google announced controversial plans to penalize paid links, a decision which provoked a considerable reaction across the online community. At the time, it seemed fairly straightforward: paid links were bad and if you were caught buying or selling them, your PageRank would take a hit. But the [...]