Don't let your content become obsolete!
The second part of our current series on how to maintain the quality of your blog focuses on the importance of updating original content on a regular basis. This is not just to give you general advice, but also to give you an idea of the criteria we use here at LinkLift to examine a blog and its potential value.
It’s a good feeling to make a great blog and generate some money from it. However, one thing many bloggers often ask themselves is if it is still possible to keep making money once you have stopped blogging? Let’s take a look at the answer in a bit of detail…
The decision not to update your blog regularly does not impact its existing quality. This is particularly true when you post quality content (original content, up to date, popular topic etc…), all your old posts are saved and archived safely. However, your blog does lose significance in the eyes of search engines who consider regularly updated content a vital aspect of a site’s quality.
First reason: the probability of receiving new links pointing towards your site drops considerably. People talk (and tweet) less about your site’s content when there is no new material to discuss or debate. Backlinks are one of the most important factors in the eyes of search engines to increasing the importance of your site.
Second reason: is also SEO related (Search Engine Optimization). There is a component of Google’s algorithm called QDF (Queries Deserve freshness) which aims to rapidly index new information as quickly as possible.
So basically, the more a site is updated, the more attention Google is willing to give to it (through its googlebot which “crawls” regularly updated sites more frequently). If you forget your site and decide not to update it frequently, you the run the risk that Google will forget about it too.
- First risk: your site loses any visibility that it might have gained in search engines
- Second risk: advertisers who placed links on your site (to increase their own visibility) also lose their own visibility!
- Third risk: your site risks losing advertising and your monthly revenue will also fall
Even though LinkLift is not an agency that compensates publishers through pay-per-click, a blogs declining readership clearly provokes a dip in advertiser revenue.