The Linklifter

Little helpers for daily blogging

Happy New Year Linklifters!

January 10, 2014

We hope you’ve had an enjoyable start to 2014. We’re slowly getting back into the swing of things here at Linklift HQ, after some particularly jovial festive celebrations…

So, with that in mind, we thought we’d kick off the first blog post of the year with something a little more light hearted than usual. The topic of New Year’s resolutions has been circling round the office this week, and while they’re all well and good, we thought it would be a nice idea to think about something we’d like to LEARN in 2014 instead (mainly because ‘join the gym’ would not be a valid answer!).

So, here’s what the UK team came up with for their New Year’s resolutions with a twist…

Cherelle

I aim to get stuck into an online course. In particular I’d love to work on my fashion illustration skills, though at the moment it’s a throw up between learning how to do it with or without watercolour paints. I’ve got my eye on both these one’s on Skillshare.com.

Tim

Something that won’t come as much of a surprise to most of the office, my aim is to learn German! Having lived in Berlin since June, it’s becoming a slight source of embarrassment that I’m yet to be able to string a full sentence together (except for when it comes to ordering kebabs – I have that process down to a tee). So, enrolment into a beginner’s night class later this month is definitely at the top of the list for me.

Kristin

Being an avid dancer, my aim for 2014 is to learn how to stand on my hands without a wall! To make things more complicated and to try my superpowers even more, I will not be pleased with myself until I am able to fall down into a bridge from upright position. Some people call this unnecessary physical punishment, or pissing off gravity. I call it fun, or personal development, which will help me see the world from a different angle.

And lastly, here is our Country Manager Catherine’s response. She just refuses to play by the rules and went down the challenge route instead of learning (forgive her, she’s French…)

Catherine

As you may or may not know, I am French. I like good food, and I like challenges.  

In 2012, Noma, based in Copenhagen, Denmark, was named Best restaurant in the World for the third year in a row.

And I wanted to go there so badly, like really badly. I could have killed for that. But getting a reservation there was beyond horrible. Reservations used to open the first Monday of the month for a reservation 3 months later. The first time I tried to log in, 26 000 people tried to get a booking too. Yes, 26 friggin‘ thousand people!

After 9 months (and a bit of stalking *blush*), I finally managed to score a reservation. Altogether it took me a whole year!

So we went.  AND IT WAS AWESOME. 

This year, the Best Restaurant in the World is El Celler de Can Roca, in Girona, Spain. I HAVE TO GO.

Wish me luck, so far it’s all booked out for 2014…. Now that’s a hell of a challenge, right?

 

So, there you have it! If this has inspired you to come up with your own New Year’s resolution with a twist, be sure to let us know what it is in the comments below!

Also, whilst you’re here, it might be worth letting you know about our New Year promotion, in case you missed it in your inbox.  Until 15th January 2014, if you successfully refer 5 publishers or more (which of course are then approved at our end), you’ll get an EXTRA €50 on top of the €20 you would have received for each of the successful registrations. Check your inbox in order to retrieve your specially generated URL and find out more.

Lastly, anybody who registers (and is approved) before January 15th 2014 using to bonus code LETITSNOW, will automatically be credited with €10 in their Linklift account after one month of being registered! To register, head to www.linklift.co.uk/welcome.

So, once again, Happy New Year from everyone here at Linklift. We look forward to working with you all again in 2014!

 

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Merry Christmas from Linklift!

December 13, 2013

Greetings Linklifters!

We hope you’re all doing well and settling into the festive spirit nicely…or in other words, undertaking the challenge of consuming your own body weight in mince pies over the coming weeks!

If you’ve been with us for a while, you’ll know that this is the time of year we like to give a little something back to you lovely lot for all your hard work – well, this year is no exception.

In fact, we’re feeling a little more generous than usual. Read on to find out more..

Registration Bonus!

Between now and January 15th 2014, any new blogger who successfully registers with us using the bonus code LETITSNOW will automatically receive a complimentary €10 into their account!

‘What about something for the loyal bloggers that are already registered?!’ we hear you cry. Well, fear not. For those of you who are yet to see our Christmas Newsletter, we are also running a ‘refer a friend’ program with a difference this year. For every blogger who successfully registers as a result of your recommendation, you will be credited with €20 into your Linklift account and they will receive €10! (after one month of being registered). In order to take part in this, check your inbox for our newsletter, where you will have received your unique URL to give out to your fellow bloggers. If you didn’t receive the newsletter, drop us an email at support_uk@linklift.co.uk and we’ll send you over your unique URL.

Whilst we have your attention (right?!), have you checked out our Facebook page recently?

We’re running a campaign over there at the moment, in which we’ll be giving away some of our limited edition ‘I think therefore I blog’ T-shirts in celebration of us reaching 1000 ‘likes’. Feel free to head over there and drop us a like if you haven’t already, in order to find out more about this and many more giveaways in the future, exclusive to our Facebook followers.

So, that’s all from us for now folks. From everyone here at Linklift, we wish you all a very Merry Christmas and of course a Happy New Year!

Season’s Greetings,

Your Linklift Team

 

Bloggers love christmas. Fact!

November 20, 2013

Source: Charles Rodstrom Flickr Page

November’s halfway over, the nights are drawing in and the temperatures are dropping so low that if you breathe out, your breath appears before your very eyes (cool no?). Mince pies start to line the supermarket shelves, alongside Cadbury’s selection packs and Santa-shaped chocolate figures wrapped in red and silver foil. The online world has gone crazy with advice on what to buy and where to spend the festive period or bring in the New Year. The tinsel and fancy baubles have already invaded the high streets and very soon they’ll be our homes too. It seems that Christmas is once again here! But are you ready?

There can be so many things to worry about at this time of year; finding the perfect presents for your nearest and dearest, making sure you get your fill of delicious Christmas food but not putting on too much weight, planning a magical New Year’s eve etc.  We all have our worries, but for the owner of a blog it should be a wonderful opportunity, to form a stronger bond with your readers, and then after a well-deserved rest, get the New Year off to a great start.

In fact we believe Bloggers in particular, should and do love Christmas. Don’t believe us? Here’s why:

Source : Wikipedia

Creativity comes easily.

Sometimes blogging can leave you with a little writers block, but at a time like Christmas there are so many things going on, that no matter if you are a travel, food, fashion, lifestyle or music blogger, creating great content should be easier to come by. Share your Christmas and New Year’s plans – what are you looking forward to the most? Any special events or family gatherings in the pipeline? Do you have tips on where to find certain presents? What resolutions do you have for the year to come? Let this festive period inspire your thoughts and your content.

You can easily alter the appearance of your blog.

Just a little red and green here and there, perhaps some snowflakes and a reindeer or two – perfect! Without too much effort you can customise the look of your blog and bring a little festive spirit to all your readers. Customising your blog might also help you to think a bit more about your blog design and whether it is still working for you – which is perhaps something you haven’t done in a while.

Whatever the topic of your blog, It’s also always a good idea to write at least one post about Christmas, even if it’s only to wish your readers a Merry Christmas and a Happy New Year!

Give the best of yourself effortlessly.

Now is the perfect time to republish articles that have been the most successful over the past year, or even those that hold the most meaning for you as a blogger. If you don’t want to republish the whole thing, create a top ten list instead, linking up to each post and explaining the reasons as to why you chose it.  Your current readers will love it, and it will serve as a great introduction to readers new to your blog. It can also help you to summerise and evaluate what blogging in 2013 meant to you, ready for you to power on into 2014.

Don’t forget Social Media!

Keeping your presence alive and actively participating on social media channels is important throughout the year, but during the festive season it can be essential. Companies that invest money in advertising posts will be less active during this period (as opposed to before it, when they will be even more active – drumming up Christmas business), which ultimately means that for a short while, you have the chance to easily achieve greater visibility.

Social media is also one of the most direct ways to send greeting to your readers, and also to those who are not already part of your network.  Take this opportunity to engage and connect with new readers.

Christmas = Holidays!

Source: Gatto Mimmo Flickr Page

December will be a busy month, but it can also be beneficial for a blogger. Don’t’ forget to take a bit of time away from your computer screen to be pampered by your loved ones, relax and reflect on your work. This will help you start the new year refreshed and with new ideas to offer to your readers.

So as the season of chocolate Santa’s, coca-cola adverts, gift-giving and quality time spent with loved ones approaches, make sure your blog is given that magical Christmas touch.

Have some ideas already? Wonderful – we can’t wait to see them!

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How to increase your blog’s visibility in 8 sure-fire steps (based on Google’s algorithm changes)

October 8, 2013

http://blogs.attask.com/files/2012/12/Visibility.jpeg

Search engine visibility is key in order to attract a large readership to your blog. With the recent ranking algorithm changes that Google has implemented, there are less and less shortcuts to gaining this visibility. The contributing factors now are now largely based on ‘human elements’, using signals such as social media presence, readership, recommendations, reader interaction etc. to determine how to prioritise search engine results. Although this does mean there are fewer shortcuts, it’s important to understand how these rankings are achieved in order to utilise your content and ultimately increase your blog’s visibility. Here’s how…

1. Google +

In the most recent correlation study by Moz, they found that besides page authority, the amount of Google +1’s a website has is the number one factor behind higher search rankings.

(Image courtesy of Moz)

So, how do you utilise this for your blog? Well, firstly, if you don’t have a Google + account, make one now! Start building relationships, follow people who inspire you, share great content. Post share-worthy content and implement social sharing buttons. Link to all of your websites, online profiles etc. in your ‘About’ page. Add as much information to your profile as possible. Create a badge to place on your profile so that people can easily add you to their circles. Make your posts public!

2. Google Authorship/online presence

Google assigns you a content score based on your activity across all platforms. Eric Schmidt, former Google CEO summarised this by saying: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users clicking on top (verified results). The true cost of remaining anonymous, then, might be irrelevance. Since the signature of reputable bloggers can be used to promote the ranking of signed content in web search results, bloggers have a powerful incentive to establish and maintain a good reputational score”

It is therefore essential that you gain Google Authorship to establish this reputational score! Find out how to do this here and check out our Google Authorship blog post  that goes into this in more detail.

3. Keep readers on your site

Google analyses the way users behave on your website, such as how long they stay on each page and how they navigate through it, in order to determine how useful it is. Once you’ve got them through the door, give them a reason to stick around!

Guide your readers through your blog. Include calls to action to subscribe to future posts. Create links to other blog posts you’ve done and attach them to relevant new content using recommended content widgets such as nrelate. If the reader enjoyed what they read, the likelihood is that they’ll navigate to other posts on similar topics if it is there on a plate for them. This is also an effective way of re-igniting older posts, which would otherwise slip away into the archived abyss.

Do a monthly summary of your content. Wrap up each month with a post that discusses recent popular content and gives links for readers to check them out in case they missed them. If you produce a lot of content, the chances are that readers won’t get chance to read everything you post, so this offers them a nice digestable summary and an easy way to catch up on what they’ve missed.

4. Make your content ‘shareable’

Post image for Why Sharing Your Art is the Key to Online Success

Nobody shares irrelevant, unoriginal content and Google notices this – the visibility of these posts will therefore suffer as a result. Whilst at first it can be largely trial and error, it is still important to learn from your mistakes and think of ways to replicate the success of previous winning posts.

Before you start writing, put some consideration into the point of your post. What’s the hook? What’s the angle? Who will relate to this and why? Commit to blogging ideas that show the potential for virality and adapt the ones that don’t. Don’t just create noise; create value to your readers. Value = Viral.

5. Put time into utilising and understanding social media

So you’ve created content that people want to see and read. Simply posting a link on Facebook or Twitter to your latest blog post just won’t cut it anymore. You now need to put some time into creating good social content.

social media marketing

Think of it as a chance to get your personality across to your readers and learn to give, as well as to take. Provide them with content you are genuinely interested in – the chances are if it interests you, it will interest them. Understand how to utilise each platform – Search Metrics provides a social visibility report, which shows you the sort of content that is working best on each social site. Promote other bloggers within your community and build relationships. Repost good content. Make your page a relevant, entertaining resource and integrate your own content within this. Establish a consistent tone of voice. Interact with your readers. Ask questions. Listen to and act on the answers. Use them to gauge what makes your readers tick and forge ideas for blog posts around this. Post timely updates that keep you in front of the readers and on their radar.

6. Build links by connecting with your community

Whilst this is arguably slightly less relevant than it has been in the past, it is undeniable that your backlinks and referring domains (ie. links from other sites) still play a big part in determining visibility. However, where the emphasis was once on quantity, it is now the quality of these links that is the determining factor.

You therefore need to connect with your community. One way to do this is by identifying influencers within your field. Use programs like followerwonk and rapportive to identify these opinion leaders and build a relationship with them. One backlink from someone with influence in your niche and a high readership is more effective than numerous unnatural, irrelevant links.

Create high quality guest posts for other blogs in your field. Not only does this give you a chance to get your content in front of a larger audience, it also gives you a link from an influencer in your field, which will have a positive effect on your visibility. Whilst it is always good to have a guest post featured on a high profile blog, don’t underestimate the influence smaller blogs can have also – think of it as building a community that your readers become familiar with.

Link to other people’s content in a way which is beneficial to the reader. If people follow this link, spend some time on the linked website and it ultimately solves their query, Google gives both sites a visibility reward as it deems it to have satisfied the search – so it pays to make your external links relevant and useful. Include links for users and not for search engines. Also, the more willing you are to link to others, the more willing they will be to link to you in the future.

7. Be Timely

Social media has totally changed the expectations of searchers, in that the demand for timely, up to date results is higher than ever. 34% of searches are now time sensitive, meaning that search engines now increasingly prioritise timely content within search results.

http://img.timeinc.net/time/2007/eating/makes_eat/makes_eat_time.jpg

(Image Courtesy of Time Photos)

This means that you should be reacting to this too! Inject your own opinions on recent events and talking points. Pay attention to trending topics on twitter, narrow the results down to your field and create content based around these topics.

Once you have their attention, it is important to keep the flow going. Plan ahead on ways you can build on what you’ve already produced. Google wants to find out if your site is actually a good site that provides consistent use to the reader or just a one hit wonder. It’s not about who gets to number one the fastest, it’s about who can continually build on previous successes and keep the readers interested once they have their attention.

8. Create good content that you are proud of

When it all comes down to it, the quality of your content is now ultimately the driving force behind achieving good visibility – something that you just can’t fake. How is your blog different to all the others out there? Understand what your readers enjoy and make content they’ll enjoy reading and be proud to share with others. Do research on sites such as pinterest, reddit  and delicious – see what has worked before in your niche, and what kind of content your readers react to. Analyse your own most popular content and keywords using Google Analytics and use it to learn what makes your readers tick and what they’d like to see more of.

Be interesting, compelling and honest. Connect with your community and represent your blog with true passion. Become an industry expert. Don’t sit on the fence. Create original content. Inject your own angles into news and current events. Ignite conversation and be controversial.

So, what are you waiting for?!

 

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Think it. Blog it. Wear It.

September 2, 2013

Ahoy you great voyagers of the Internet,
Here at Linklift, a new tradition has been a-brewing (and we are not talking about our office table football tournaments, although they are quite fun). What we mean is our competitions and giveaways! It’s always great interacting with you all, and here’s a new chance to get involved. :)
From September 2nd and for 4 consecutive weeks till September 30th, you could be one of the lucky ones chosen from our random draw to win this awesome T-shirt.

Get your hands on one!

Look at these little wonders! And yes, before you ask, they are specially designed by us (we’re more than just pretty SEO faces you see) AND there were no bunnies involved – well not as far as we could help it. We’ll be giving away 16 T-shirts in total, so that’ll be 4 each week.
Participating in the draw is simple: Register your blog or website with us through this link, and you will be automatically entered. BUT, be aware that entries will be counted per email address, not per website. This means that even if you register several sites, you will only be entered once. This also makes it a lot more fair for those that may only have one awesome sites, as opposed to several awesome sites.

Even if we are eventually not able to work together, registering through this link will automatically enter you into the draw. Although if you do want to know a bit more about what we look for in partner blogs, check out our site for the low down.
Each Monday during the competition, we’ll select the weeks 4 winners using Random.org, and announce them winner on our Linklift Facebook page.  But don’t worry – each winner will also be notified by email, so if you won there’s no chance of you missing out on the info!

Here’s the T&C’s of the competition – make sure you have a good read:

T-Shirt Competition Terms & Conditions:

  1. The T-shirt Competition is open to anyone aged 18 or over.
  2. Entry to the T-shirt Draw will end at 5pm Berlin time on September 30th 2013.
  3. No former or currrent employee of Linklift Ltd can win the T-shirt Draw.
  4. Registrations from across the whole company will be put into one pot, from which the winner is drawn using Random.org.
  5. Please note that only registrations from bloggers who speak our 5 languages (German, French, Italian, Spanish and English) will be entered.
  6. Entries will be counted per email address, not per website. This means that even if you register several sites, you will only be entered once.
  7. All Winners will be contacted by email and announced on Facebook.
  8. T-shirts will be shipped to all winners from 7th October onwards.
  9. The cost of the shipping the prizes will be covered by Linklift Ltd.
  10. The T-shirt Draw is in no way sponsored, endorsed or administered by, or associated with, Facebook. Please understand that you are providing your information to Linklift and not to Facebook or any third parties.
  11. We won’t use your data for any commercial activities, but only in the context of this competition.

 

That’s it (promise), now good luck and blog on!

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The Hive 2013

July 23, 2013

Hi Linklifters,

So it’s been a fair while since two of us lucky Linklifters returned from the Hive, shoulders aching from the Haribo Bärchen we carried around as Giveaways, smiles sore from meeting so many lovely people, but most importantly brains packed full of ideas, inspiration and tips to pass onto you guys (and even some for ourselves!).

Talk topics varied, and included; how to write a great Newsletter, and use it to promote your blog, by the awesome fellow Berliner Tiffany,  blogging about your passions by travelling mama Tina , and how to make you blog posts that bit more individual and pretty by Tabula Rosi.  We were also fortunate to attend Video Blogging and SEO workshops by the wonderful Kat (who has the most vivacious personality we may have met – ever!), and the informative Georg Seebode. There was even a surprise talk from Freunde von Freunden. :)

This was all topped off by the array of cupcakes and food that was served throughout the weekend! The organisers did a great job, making sure everyone was fed and watered, and knew where to go, and when. Well done Peggy and Yvonne!

So our aim now, is to gather everything we learnt and heard from the inspiring Speakers, and present it to you, together with our own knowledge and expertise, in our future blog posts. We’ll leave you now with a Hive-related video that we hope makes you smile as much as we did.  :)

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Refer a friend and earn some cash with Linklift!

June 7, 2013

Dear Linklifters,

Summer is finally here and we know that you are wrapped up in warm thoughts of long walks on sandy beaches. Believe me, so are we!

Now, if you are looking for a way to increase your holiday budget you can refer one or more of your blogger friends until June 30th. We offer you a reward of 20 euros once someone signs up successfully through you. To the ones who sign up we offer 10 euro as a welcome treat.

So how do we get the good vibrations rolling?

- If you are a publisher at Linklift:
You should have received our email newsletter including a personal link through which you can submit your blogger friends. If you did not receive this email, do not hesitate to let us know about it at support_uk@linklift.net . Once your friends have been approved by our support team, the reward will be added to your Linklift account within 30 days.

- If you are not a Linklift publisher, but believe you should be one (because your blog is great!)
click here and give the following registration code: 1156946949. If you’ve got what we are looking for you will receive your 10 euro welcome treat. You’re welcome.

Then spread the word to help others monetize their blogs in a smart way with Linklift!

What do you think then?

April 29, 2013

Hey guys!

We are pleased to announce that the new site for our publishers is finally, finally, FINALLY online.

If you are a Linklift publisher, then just log in using the usual method:

https://www.linklift.co.uk/user/login

As we said before, all opinions (both good and bad) are welcome. We want to know if we’ve made a bit of a spelling mistake or if something’s not easy to find, just as much as how much you like it!

Hands up if you like the new site!

 

 

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Spring is finally here, as is our new Publisher Site!

April 23, 2013

Dear Linklifters,

Remember how we launched our new site www.linklift.co.uk around this time last year?

That was only the frontend that also brought you our crazy talented bunnies.

This time we have a new design for backstage, which we made especially for you – our awesome publishers!

Below you can see the ancient publisher site that we are still using. I think we all agree that it is time for a change.

So, with spring cleaning comes a new look which will be visible in the next few days, if not the next hour.

Stay tuned on Facebook to be the first one to see our new publisher site.

We’re not normally one’s to brag, but we feel like it’s going to be a big hit. :)

Let us know your thoughts on it too – absolutely all opinions welcome!

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Infographic of the Day! *singsong voice required*

April 17, 2013

Today we have for you a beautiful graphic which discusses the ever changing world of SEO!

The site Fuzz One has created a very interesting graphic on the changes that came about during the last two years of Google’s Penguin and Panda updates being enforced.

What a well-designed beast! Whilst we think a summary of information like this is great and very useful, we particularly like how they merged the Panda and Penguins together!

 

What do you think? Have you changed your perception of SEO and your work/blogging habits along with the updates?

And on a more lighter note, here’s an adorable Panda (of the red kind) and a cheeky Penguin (watch from about 0.35) to sign off this quick post. :)

 

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